To Online Guide

Steps on How to Add a Twitter Icon to Your Facebook Fan Page

Adding the Twitter icon to your page is a great way to cross-promote your presence on other Social Media websites.

1. The Resource for where to find a great Twitter icon is listed at the end of this article. They have a huge list of different icons you can use.
2. Put in your user name (this will automatically update the HTML code in the boxes)
3. Pick your desired icon by highlighting and copying the HTML code it gives you (make sure it shows justactnatual in the code as every once in awhile it won’t update properly)
4. Go to your FaceBook Fan Page – at the very bottom, left side of the screen you should see the “applications” button – click that and then search STATIC FBML
5. When STATIC FBML comes up click “add to page” – it should bring up a pop-up that gives you a choice of what page to add to (personal, fanpage, etc) – Click your fanpage
6. It should then bring you to a box to edit the FBML – this is where you paste in the code you copied from Step #3
7. Save
8. At your home page of your FanPage you will see a tab above your wall that says “Boxes”
9. Click on “Boxes” – You should see your Follow me on Twitter on that page and in the right hand corner of the Follow me on Twitter you should see a pencil
10. click the pencililWhen you click the pencil you should see the option to “Move to Wall Tab” – select that
11. It should now be on the left sidebar of your FanPage

Resource to pick your Twitter icon: www.twittericon.com

If you have any problems you can also visit my blog post or YouTube channel as I also have a video on how to do this for the more visual people.

Twitter is a great free tool that can transform your approach to fundraising. And in a time of economic uncertainty, a free tool is a welcome help!

Twitter: A Brief Introduction

At its most basic level, Twitter is called “microblogging.” Users are allowed 140 characters to answer the main question on the Twitter home page: “What are you doing now?” When you first start to tweet, it feels really odd. Why would you share what you’re eating? Why would anyone care? It seems like it is only useful for narcissistic people or those trying to waste time. But people do. And the conversations get even better when you start answering a question like “What are you focusing on?”

People use Twitter to ask questions, follow people that are interesting, promote links to various websites, share news stories, to coordinate events during conferences. Forbes reports that people are even using Twitter to provide real-time disaster relief information.

Twitter for Fundraising

From a fundraising perspective, Twitter is an amazing way to engage donors and potential donors. One of the hardest things to do as a fundraiser is to maintain relationships. Twitter allows you to do that…right in the midst of your normal every day routine.

1. You can meet people all over the world that might be interested in your cause.
2. You can hear what people are really thinking about a wide variety of issues.
3. You can follow other fundraisers and get great real-time advice.
4. You can even promote traffic to your website or those of your friends.

Better still, if you can make your comments effectively understood in 140 characters, think about how all your fundraising writing will improve! You are forced to be succinct and understandable!

Tools like TwitterFeed automatically broadcast your blog posts through your Twitter account. Then your blog posts reach both those subscribed to your RSS feed and those following you on Twitter. And if anyone of them like it, they may “retweet” it, broadcasting to the people that follow them.

Twitter’s Not Just for Broadcasting

Be warned: Twitter is not just a tool to push your message out. The September 2008 BusinessWeek special report had a warning from H&R Block’s experience: Amy Worley, who manages [H&R] Block’s Twitter program, had to alter her approach. “I went in thinking Twitter was a free way to push our message out,” she says. “Big mistake. We learned to listen. We started winning once we let people decide on their own about our services.”

For people using Twitter, is has to be a two-way conversation. That is the genius of Twitter: you can form your very own “listening post” and hear what others are saying about the issues that affect your mission. This can help you generate ideas and tell your story better.

What About Fundraising with Twitter

Listening is one thing, but can Twitter really be used for fundraising?

Social media expert, Beth Kanter writes that people will not make a gift just because you tweet. Neither will they give because you start a blog or create a cause on. But, she points to a blog post by Avi Kaplan reporting that a Twitter idea called “Tweetsgiving” raised over $11,000 in just 48 hours!

Kaplan himself gives some great measurements on how “Tweetsgiving” spread around the world. What would it cost your organization to get over 100 press and blogger mentions in over 100 countries using traditional media? On Twitter, it was free.

But NTEN (the Nonprofit Technology Network) reminds us that Twitter isn’t the point. Relationships are the point. Relationships have always been the point. The most basic of fundraising secrets is that “people give to people.” Twitter is simply one more tool to help people connect with each other. Can your nonprofit afford not to explore all the tools available?

Jump In, the Twitter Stream’s Warm!

Why not test it out? Setting up an account is easy and free. Twitter’s more interesting if you start following people right away. Nonprofit blogger Mark Hayward (@mark_hayward on Twitter) has a list of 97-yes, 97!-people he suggests following on Twitter. Check them out and follow the people that interest you. It’s ok. You’re not being invasive or nosey. You are supposed to follow people.

Other ways to find people that work in your field are tools like Search.Twitter.com or Twellow. Search “fundraising” or “nonprofit” or whatever else you’re interested in. Whatever your cause is, you can search on to see who is talking about your cause. Simply follow those you find interesting and join in the conversation that’s already going on. At first, you’ll probably want to just listen. It’s amazing how just listening will help you tell your nonprofit’s story.

It’s as Simple as Having a Conversation

Do not let all the tools confuse you. Twitter is as simple as having a conversation. Like anything else, it’s odd to get used to, but once you get the hang of it, it is fun. You may raise money because of your tweets, but more importantly, you will learn a lot about the people that choose to support your cause and other causes. And that will help you get more effective at your nonprofit storytelling. What do you have to lose?

MatSpy

The internet has undoubtedly become known as one of the most resourceful ways to reach the public and email is considered a very powerful tool in online marketing. There are many benefits for small businesses and entrepreneurs to implement an email marketing campaign. However, like any other marketing strategy, email marketing can result in amazing profits and business growth when carried out properly or horrible losses if carried out haphazardly. The following are email marketing tips that will help you build a successful email marketing campaign.

Get Personal
As popular as email has become, unfortunately spam has become just as popular. Just about everyone gets spam delivered to their inbox and thus many are quick to delete anything that even resembles an ad or appears generic in nature. In an effort to dodge your recipient’s delete button, and get your emails open, it is important to use the most beautiful & appealing words to your reader’s ears or eyes, their name! Addressing your prospect by name and customizing the emails creates a personal setting where they’re more prone to feel important and valued and eager to read on.

But Not Too Personal
How willing would you be to give your name, email address, phone number & street address to someone you just met? My guess is not very willing. Testing has shown that the more personal information you ask for the less likely people are to fill out a form. So what’s the best way to convince the reader/viewer to leave their contact information? Don’t ask them for their name, rank, and serial number. An email is really all you need, but if you want to personalize future email mailings, you’re going to need their name. Make your initial request for contact info at most, a name and email address to ensure a higher opt-in rate.

Be Authentic
As mentioned earlier, people have little tolerance for spam, and they’ll quickly send anything that smells of crap into the trash. Forget the hype, misleading subject lines, and over usage of exclamation points & capitalization. Provide good quality information and resources and keep the subject lines on topic. Create an email campaign that will form deeper relationships, gain trust and establish your credibility. Don’t give your recipients any reason to be suspicious of your intentions.

Respect Their Privacy! Respect Their Space!
We all see the small print below the request for contact information that promises not to sell, trade, rent, or share the information provided – plain and simple, keep your promise! Respect their privacy! Along the same lines, be considerate of when you’re sending the bulk of your emails. The fact that people are usually a lot busier around the holidays translates into less time for trivial things, so expect email open rates to be lower and limit your email marketing during these times.

Have a Clear Call To Action
Getting an email opened and read is only half the battle, the real victory dance celebration begins when your reader follows through on the desired call to action of the email. Whether it’s to click a link, purchase of a product, or filling out a survey, the reader must clearly understand what you want them to do after reading the email.

Check Your Links
As simple as this sounds, there are way too many email marketing campaigns that take the set and forget benefits of an autoresponder literally. They write the email series, schedule it to be delivered, and then forget it. To avoid embarrassment and possibly even worse, an unsubscribe and lost prospect/customer, make it a regular habit and frequent routine to check any links included in your email series.

Create Brand Awareness
A long term benefit of email marketing is to develop brand name recognition. Ideally, it would be in your best interest to have your customers be able to easily identify and remember your brand. Assuming your customers are satisfied with the first transaction, referrals and loyalty are just a conversation away as long as your brand has become familiar and to them.

Now for any of these email marketing tips to even work, you have to be collecting email addresses. Running a successful email marketing campaign will no doubt take some work and effort, but a well planned strategic email campaign can dramatically increase business growth and profits. To excel with your email marketing, get to know your target market, treat them well, deliver what is promised, and make a lasting impression.

No better time like the present to start implementing an email marketing campaign. For those who are successful in marketing are successful in business. To further ensure your small business marketing success, avoid these 7 Costly Online Marketing Mistakes.

Andrea Chin is an online marketing consultant passionate about helping small businesses and entrepreneurs market themselves more effectively to boost their business and produce more profits. She invites you to learn more about email marketing and discover other profitable marketing strategies that can result in High Profits Marketing.

MatSpy