To Online Guide

So you’ve been to Clickbank and browsed around. You’ve seen the pitch or sales pages for a number of products. In this article we will take a little more in depth analysis of what goes into creating a powerful pitch page for a Clickbank sales page and give you some tips on how to create one yourself.

The first thing you notice is that every pitch page for a Clickbank product is one single page. There are no sites with links to other pages featuring other products by the publisher. The reason for this is simple. To understand that reason one must realize that there are two ways a visitor might make it to a Clickbank sales page. First, they may have done a search for a product on-line and found the site in the organic listings on YaHoo!, MSN, Google or some other search engine. Let’s call these people “fresh visitors.”

There are also visitors coming to Clickbank sales pages who clicked on a link from an affiliate for that product and that click resulted in them being taken to the Clickbank site. In such a case the visitor clicked on what is called a “hoplink” to the sales page. The affiliate created that hoplink which Clickbank will monitor and place a cookie on the visitor’s computer when they reach the pitch page. If the visitor ends up buying the product on that page, Clickbank will read the cookie and award the affiliate his or her commission for referring the customer to the sales page in question.

If a publisher were to sell more than one product from their Clickbank site, it would interfere with Clickbank’s tracking and make it nearly impossible for Clickbank to award commissions to affiliates properly. This is why all Clickbank sales pages are only one page long and never promote more than one product.

Now, what about the content of the page? Most Clickbank pitch pages start with either an attention getting header graphic, or a big bold heading in 18 or 24 point text. Often Tahoma or Impact fonts are used, but sometimes something like Times or Times Roman are used. The headline needs to grab the reader’s attention. You only have a few seconds to pull the visitor in to want more information.

Some Clickbank publishers will tell exactly what their product is all about in the headline, others will create a sub-header to do that task–but however it’s done, the reader must become locked into the site within the first 10 seconds.

About one-third of the way through the pitch page most of the power seller’s pitch page will begin with a, “From The Desk Of…” message to the reader. The purpose of this is to establish a relationship with the reader. This part of the page is more personal–they try to make it sound as if they were right across the table talking to you. This is important, the seller must infer some degree of trust to the reader before they can ask for credit card information.

Virtually every Clickbank ebook seller will also have an opt-in form on their pitch page as well. Some use static, in-line forms–but most use a pop-up or “hover-over” type form. Collecting name and email info is a top priority because the publishers will work their lists aggressively to harvest more sales.

And one more key feature: The vast majority of power sellers will have some kind of exit-capture strategy for visitors clicking to leave their site without ordering. The two most common exit-capture systems are provided by IntelliChat and VirtualSmartAgent. You’ve see this used. You go to click to leave the site and a pop-up appears with a chat box and a virtual sales agent. The agent will offer you a $10 or $20 discount you order through them. These companies collect a commission on every sale they capture through this technology. Before you purchase any Clickbank product, I would recommend closing the pitch page to see if you are offered a discount rather than ordering directly. You can often save a few bucks.

My last ket point involves the testimonials. Here’s a little secret: A great number of testimonials on Clickbank pitch pages come from affiliates who are promoting the product on which their testimonial appears. I’m not suggesting this is wrong, but you should know that many of these are not testimonials from the average “Joe on the street.” There are a handful of affiliates who have their testimonials appear on dozens and dozens of Clickbank sales pages.

This is partially because they are affiliates for these products, and also because the big guys always include the URL for the web site of the person giving the testimonial. This is sort of a “pay-back” for the comment as some visitors will then click on the affiliate’s web site. http://followmetoday.ws

So you would like to make some money as a clickbank affiliate?

If you have tried before and not had any luck don’t be disheartened, making money with clickbank affiliate programs are a very genuine possibility 1000′s of affiliates make a good living doing so, and I want to help you get your foot in the door and point you in the right direction with my useful clickbank guide.

First of all if you don’t have a clickbank account search for clickbank in Google and sign up for one as you will need this if you wish to sell their products, this will also allow you to sell your own digital products process your payments by credit card and allow affiliates to sell your products at a later stage if you decide to go down the product creation root.

Now that you have your clickbank account you will need to go to the market place and search for some products that you would like to promote, it’s not really worth promoting anything to start with if it makes you less than $20 commission, make sure you check the sales letters if it makes you want to buy then it is probably a good one to promote.

It may be helpful if you promote a product in a niche, hobby or interest that you have, that way you will know if the product has a powerful sales letter or not and whether what they are selling is of interest to the audience that you represent.

Do take some time to select your product as getting the right one is paramount to your success of getting your first sale

Now that you have your product that you wish to promote, and your happy with the affiliate commission that it offers you need to find some methods for marketing your chosen item

Now I would recommend if this is your first time and if you don’t have experience with “Pay Per Click Marketing” then you should follow some of these steps to get free traffic until you land your first sale and have some money to invest, as it could otherwise become an expensive lesson which may put you off before you have even stated.

Right now here it is your 4 steps to free traffic!

Step 1. – Articles & Reviews

Write and submit reviews and articles in relation to the product that you are promoting. This is made easier if you have chosen first product that you are interested in, as you will have an idea what people would like to know.

Don’t rush these articles its imported to provide valuable and unique content to the reader, do not copy text from other places on the internet, and don’t use an automated program to generate the articles for you, this will very quickly see you banned from all the human edited articles sites.

Step 2. – YouTube

A new and valuable source for traffic do not spam the comments, but look more at making a short video file this can be images and audio if you don’t have a video camera, but don’t copy other peoples images form places like Google images or off websites you have seen as this as you will violate the copy write legislation

Step 3. Facebook and MySpace

A new emerging source of traffic both these sites have a lot of members now, your registered with one these too or other social networking sites why not tell your friends about the offer then setup a FaceBook group (or what ever the MySpace alternative is)

In my experience FaceBook groups get a surprising amount of traffic just by people searching for groups so including the keyword(s) in the name of your group that people will be looking for could see you getting some new members fairly quickly.

Step 4. Forum Marketing

This has been around for a long time, first thing I would like to say is DO NOT SPAM the forums, dropping links with out any purpose or reason not only will get your account suspended but wont help you either as forum moderators are quick to remove spam links.

Instead the best method is to go onto the form and have your link included in your signature, but look for posts where people are asking questions and see what ones you may be able to help with, you will be much more respected by the moderators and the forum members if you are providing useful content to the forum and helping other members and they will be more likely to have a look at your site from the links based in your signature if it sounds like you know what your talking about.

After you have made a few sales and you can see that this is working, there is another method that you can use to get even more out of your traffic and building a more sustainable income from your efforts

This works best if you choose a product that has a lot complimentary products surrounding it

What is a complimentary product you ask?

Well a non internet example might be you go to the pet shop and buy a “cat”, you later go to your local supermarket and you see an advert for “cat food” this product goes very well with the product that you have purchased now you might be wondering how we are going to able to find the people that have bought the cat to sell them the food, this is explained below

Rather than sending people to the offer pages

You can get a much longer lifetime customer value out of your traffic by sending them to a landing page were they can opt in to your mailing list in order to download a free eBook about the product that they are interested in.

Once you have their email address you can send follow up promotions, but it is important to understand that you should also provide free, interesting and useful content as well as your promotions this way they will read your emails an be happy to be part of your list.

You need to design your messages to build up a customer relationship which will keep them enthusiastic and interested in what you have to say, now you can use an auto responder and write a predefined set of messages to send out on time lapses that you choose, I pay about $20 a month for mine, if you cant find one or are not sure about which one you should use your welcome to get in contact with me and ill do my best to try and help you find one that best fits your situation and budget.

Now I am sure that you can see the value in this, instead of the pervious method of which was send people through an affiliate link to a sales page that may get anywhere between a 0.5% conversion rate up to 5.5% you can be looking at a figures of people converting for your opt in list as high as 30% providing you have optimized the page.

If you are looking for a free product that you can give them you can write your own, or buy them from various sites that sell eBooks with re-sell rights, alternatively I do regularly send out free e-books with re-sell rights to my own opt in list which if your interested you can find out more information at the end of this article, but please continue reading for now as I would like you to benefit from what your about to learn.

What makes this more exciting is that before they may have looked at the sales page been interested but wanted to look at it later but never went back or lost it etc, well now you can contact them and you can send more than one email reminding them about that particular product, and remember what I was saying about the complimentary products well now you have a warm list of people to offer them too.

If you build up you clickbank niche this way you will generate a much better return on your traffic. And if you write you own product, you already have a warm list of people who want to buy this information.

One other note on this subject would be to only sell products that you believe in and would buy your self, you don’t want to sell people bad products if your in doubt over a product don’t sell it to your list, preferably buy a copy your self a see if it is something you would be happy paying for.

You can learn how to master Pay Per Click and grow your money making list even further.

A few bits of home work for you I would recommend reading up on Pay Per Click especial with Google AdWords also read about copywriting as this will be a useful skill for you to learn