To Online Guide

So you’ve been to Clickbank and browsed around. You’ve seen the pitch or sales pages for a number of products. In this article we will take a little more in depth analysis of what goes into creating a powerful pitch page for a Clickbank sales page and give you some tips on how to create one yourself.

The first thing you notice is that every pitch page for a Clickbank product is one single page. There are no sites with links to other pages featuring other products by the publisher. The reason for this is simple. To understand that reason one must realize that there are two ways a visitor might make it to a Clickbank sales page. First, they may have done a search for a product on-line and found the site in the organic listings on YaHoo!, MSN, Google or some other search engine. Let’s call these people “fresh visitors.”

There are also visitors coming to Clickbank sales pages who clicked on a link from an affiliate for that product and that click resulted in them being taken to the Clickbank site. In such a case the visitor clicked on what is called a “hoplink” to the sales page. The affiliate created that hoplink which Clickbank will monitor and place a cookie on the visitor’s computer when they reach the pitch page. If the visitor ends up buying the product on that page, Clickbank will read the cookie and award the affiliate his or her commission for referring the customer to the sales page in question.

If a publisher were to sell more than one product from their Clickbank site, it would interfere with Clickbank’s tracking and make it nearly impossible for Clickbank to award commissions to affiliates properly. This is why all Clickbank sales pages are only one page long and never promote more than one product.

Now, what about the content of the page? Most Clickbank pitch pages start with either an attention getting header graphic, or a big bold heading in 18 or 24 point text. Often Tahoma or Impact fonts are used, but sometimes something like Times or Times Roman are used. The headline needs to grab the reader’s attention. You only have a few seconds to pull the visitor in to want more information.

Some Clickbank publishers will tell exactly what their product is all about in the headline, others will create a sub-header to do that task–but however it’s done, the reader must become locked into the site within the first 10 seconds.

About one-third of the way through the pitch page most of the power seller’s pitch page will begin with a, “From The Desk Of…” message to the reader. The purpose of this is to establish a relationship with the reader. This part of the page is more personal–they try to make it sound as if they were right across the table talking to you. This is important, the seller must infer some degree of trust to the reader before they can ask for credit card information.

Virtually every Clickbank ebook seller will also have an opt-in form on their pitch page as well. Some use static, in-line forms–but most use a pop-up or “hover-over” type form. Collecting name and email info is a top priority because the publishers will work their lists aggressively to harvest more sales.

And one more key feature: The vast majority of power sellers will have some kind of exit-capture strategy for visitors clicking to leave their site without ordering. The two most common exit-capture systems are provided by IntelliChat and VirtualSmartAgent. You’ve see this used. You go to click to leave the site and a pop-up appears with a chat box and a virtual sales agent. The agent will offer you a $10 or $20 discount you order through them. These companies collect a commission on every sale they capture through this technology. Before you purchase any Clickbank product, I would recommend closing the pitch page to see if you are offered a discount rather than ordering directly. You can often save a few bucks.

My last ket point involves the testimonials. Here’s a little secret: A great number of testimonials on Clickbank pitch pages come from affiliates who are promoting the product on which their testimonial appears. I’m not suggesting this is wrong, but you should know that many of these are not testimonials from the average “Joe on the street.” There are a handful of affiliates who have their testimonials appear on dozens and dozens of Clickbank sales pages.

This is partially because they are affiliates for these products, and also because the big guys always include the URL for the web site of the person giving the testimonial. This is sort of a “pay-back” for the comment as some visitors will then click on the affiliate’s web site. http://followmetoday.ws